This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.bloomingcards.co.uk (the "Site").

Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".We collect Device Information using the following technologies:

  • Cookies: Data files placed on your device or computer, often including an anonymous unique identifier.

  • Log files: Track actions occurring on the Site, collecting data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels: Electronic files used to record information about how you browse the Site.

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers and PayPal information), email address, and phone number. We refer to this information as "Order Information".When you opt into joining our Mailing List, we collect your name and email address for marketing purposes.

How We Use Your Personal Information

We use the Order Information to:

  • Fulfill orders placed through the Site

  • Communicate with you

  • Screen orders for potential risk or fraud

  • Provide you with information or advertising relating to our products or services, when in line with your preferences.

We use the Device Information to:

  • Screen for potential risk and fraud

  • Improve and optimize our Site

  • Assess the success of our marketing and advertising campaigns

  • Conduct digital marketing, including remarketing.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example, we use Shopify to power our online store. We also use Google Analytics to understand how our customers use the Site.We may also share your Personal Information to comply with applicable laws and regulations, respond to lawful requests for information, or protect our rights.

Behavioral Advertising

We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. Please contact us to exercise this right.

Data Retention

We will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@bloomingcards.com or by mail using the details provided below: Blooming Cards
[Re: Privacy Compliance Officer]
[Insert mailing address]